CIS3810 - Creativity

When it comes to technology, creativity and innovation are synonymous. We are in an an unprecedented period when it comes to the expansion of the internet and the limitless possibilities that it presents us with.  This can be examined in many ways but I'd like to focus on what I believe to be the two most important:  the consumer's response to creativity; the creator's interpretation of creativity.  In other words, we as consumers of content have consistently demanded more creative and innovative forms of information and entertainment.  From a creators's standpoint: in order to maintain and continue to attract consumers they have no choice but to be creative and innovate; if they don't they will disappear.
In a New York Times article titled, "Disney Tolerates A Rap Parody of Its Critters. But Why?" the author discusses a YouTube parody that depicts Disney characters in a fictional rap music video.  The author cites Disney's traditional, conservative stance on its characters and their representations.  However, in this case Disney doesn't seem to have a problem with the video; or they at least aren't voicing it.  I think this is the case because Disney recognizes that this type of content, although not necessarily aligned with their own values, nonetheless attracts attention.  It reminds people of Disney's presence and characters - and in today's world, that's important.
Creativity is essential.  Given today's collaborative environment we must learn to interpret things in a different way.  In a  new way. In a way that guarantees that our ideas stay relevant - even if they aren't exactly as we intended.